I did a pretty long diatribe on how to create and maintain an etsy store a while back. I have some addendums to make, mostly about how, if you work it right, you may not even need one!
I've been recently selling beads straight off my facebook page. No fees, other than paypal. Sweet! I just post pictures of the beads and people say "mine" and there you go, Bob's your uncle, they're on their way to a new home. Well, there's a paypal transaction in there somewhere but you get my drift. Yes, there is more back and forth communication needed since it's not quite so automated as Etsy but I kind of like that, actually.
So, give it a try!
In other news, I have more beads to show (already on their way to their new home) and some new murrini, too.