A Grand Day Out

Friday, March 11th was a very big day for me.  I got up early (for me) and did my packages, ran to the post office and then it was off to meet my friend Linda for lunch.  After a nice, long lunch with my recently funemployed friend (yay! more time for me!) I drove home and donned my iTorch t-shirt, grabbed a few moo cards and was off to stand in line at the Apple store in Los Gatos to get the new iPad 2.  I drove down the main street in Los Gatos and noted that the line was already quite long even though the store wasn't going to be open until 5pm and it was only 3pm!  I almost decided to just order online and wait the 2-3 weeks. 
I am so glad I didn't.
I parked the car, walked to the end of the line and thought how appropriate it was that the people directly in front of me had Segways.  I mean, nothing says technonerd like a Segway, right?  Then, just then, I stopped and stared and stopped breathing properly.
ZOMG.
I think I might be standing behind Steve Wozniak. (co-founder of Apple!!!!!)
I might have said something stupid like "are you who I think you are?"
He responded to my inane mumbling, "I know who I am, who do you think I am?"
"I think you might be Steve Wozniak." I said, without using any discernable oxygen.  In fact, I think I might have squeaked it.  What a winner I am.  Sheesh.
Anyway, he turned out to be a pretty swell guy.  Smarter than I can fathom and pretty engaging and witty.  I stood behind him for the next three and a half hours.  We chatted for quite a while and I am hoping I didn't sound like a complete moron for at least some of it.  I met his wife, Janet, too.  She was ridiculously smart and funny and kind of sarcastic.  I might have liked meeting her even more than Steve, if that's possible. 
I also met a handful of people in line and they were AWESOME too!  As you can imagine, meeting a Silicon Valley icon was kind of an icebreaker and the usually impenetrable personal space bubbles were immediately disolved and we were instantly bonded for life.  :)   We started a running commentary on the never ending stream of people wanting to meet and greet with The Woz.  And let's admit it, that's fun.  There were lots of great, laid back folks who wanted to just take a picture, shake hands and have a quick word.  And then there were the not-so-laid-back types.  Wow.  I'll just sum it up by saying that Steve and Janet are very gracious people who are clearly skilled at dealing with the public.
And yes, I got an iPad 2 and after waiting for that long, I was very grateful that they weren't sold out (which they did soon after I got one.)

That's me (in the green sweatshirt) and Woz is sitting and talking to me.  Can you believe it!!!?

Here's a photo of Steve Wozniak and his Segway.  He let that kid ride it for as long as he wanted.  How awesome is that?

Etsy Store Selling Tips part 2

If you want to read the whole thing - go here: http://www.loribeads.com/etsyselling.htm


Descriptions / Categories / Tags


     -take a look at similar items for keyword/tag/category help

I know this seems like cheating. But, really, it is the easiest way to make sure you get tags that make sense for your product. Take a look at a few different products before you pick tags, though. Some people use tags inappropriately. Make sure the tags you pick actually make sense for the product you’re selling. If they don’t, someone might report you and your item may be removed.

     -dimensions, materials used, facts
Make sure you give all the pertinent information for the product. It may seem obvious to you that the item you are selling is teeny-tiny because it’s in front of you. When you look at macro photos of the item, it may seem MUCH larger. Let the customer know what to expect so they aren’t surprised when they receive the item. Same goes for materials used. If you used sterling silver, let them know. If you used base metal containing nickel, let them know. Nothing worse than wearing something that gives you an unexpected rash!

     -inspiration and artist stuff

Some artists like to include a story, like how the item was conceived, inspired or stumbled upon during the creative process. Customers like to catch a glimpse of the artist’s soul. Remember, you’re selling yourself as much as you’re selling the item!

Listing Strategies

     -list a few items a day rather than all at once

The default search result for Etsy is newest first so you probably want to be on the first or second page when someone searches for an item like yours. If you list frequently, the chances are better you will be easy to find and be seen by more people. Also, keep in mind that the more items you list, the more items you will sell, generally speaking. If you only have a couple things in your store and never update it, you won’t be as successful a seller as someone who keeps their store fresh and fully stocked with exciting new items.

     -list and promote, list and promote, list and promote
Etsy makes it really easy to promote your items now. One button push and you can publish your item to your Facebook page! Same goes for Twitter, too. You can also send out newsletters to your customer list to let them know when you have new items and sales.

After the sale…

     -feedback
If you want feedback (and you do) you need to leave feedback for your buyers. Thank them for their quick payment or for supporting your art.

     -tracking sales/ customer base/ follow up

Keep a list of customers and get a mailing list going. Make sure you check with them before adding them to the list. No one wants spam. There are a lot of free and paid opt-in mailing list generators you can use that will add a form to your website. Some of those are Bravenet, Constant Comment, Vertical Response.

     -packing and shipping

Pack your items securely so that they will arrive at their destination in one piece. Make sure you include a hand-written thank you on the receipt or even on the back of a business card. You can personalize your packages by adding special touches like gift boxes, pretty tissue paper or whatever makes you happy and furthers your brand image. Get creative! Oh and don’t forget to ship promptly!
Advertising and Promotion

     -paid and targeted

There are tons of advertising opportunities for artists out there but you have to look for them. If you want to pay for advertising you can sign up for Google Adwords or buy an ad in a magazine that targets your audience. I like advertising on forums I actively participate in. It is pretty reasonably priced and super targeted. It pays to do some online research to see where your customers are gathering.
     -Blogs / Facebook / Twitter

A blog or posting to Facebook or Twitter is a great way to talk about your creative process, promote your items and let customers know about your latest creations. If you’re not a good writer, just post photos and links!

Etsy Store Selling Tips

If you want to read the whole thing - go here:  www.loribeads.com/etsyselling.htm

Online Selling – Etsy and Beyond - Lori Peterson   PART 1

Picking a name

Try to pick something that will either identify YOU or what you are selling. “Your Name Designs” is one that I recommend (i.e. Lori Peterson Designs). It covers a broad range of products and services, should your focus change. I chose Loribeads before I really thought about that. Also, think about what website names are available. Chances are if you want something like Lampwork.com or FusedGlass.com it is already taken. Do your research before making a final decision on picking an etsy store name.

Policies & returns

I could load this section up with examples of what not to do. Put enough info in the policies to inform and protect your interests but not so much that it puts buyers off of doing business with you. Keep it simple, straightforward and above all else, shopper-friendly. Don’t gouge customers with shipping charges. If you want to make more money on the product, price it accordingly. Returns policies should reassure customers that you want them to be happy with their purchase. Try to keep that in mind. Occasionally you will get a difficult customer, that’s just the way it is. Try not to let those experiences form your policies. This is my opinion only.

Logos and branding

Pick a look and create a logo, online banners, etc. Etsy is a good place to look if you want someone to create all that for you. Some website hosts will have templates you can use and customize. Branding is so important that unless you are just dabbling in selling, spending time getting this right is really important. Make sure your logo/banner says something about your aesthetic.

Announcements and artist intro

Here’s the place to announce your grand opening! You can also announce sales, coupons, new products and even general chit-chat here. Artist profile is the place for your artist statement, how you came to be an artist, stuff like that. I don’t like to shop at a store when I don’t know their location so be sure to put where you are, too.

Photos, photos, photos
     -lighting and cameras

Honestly, it’s more about the photographer than the camera. Get a decent camera – no need to spend a bundle – most point and shoot cameras are fine for web photos. I sell beads so I made sure the camera I picked had a macro setting.

     -photo tents and lighting

Light diffusion is pretty important, especially when photographing glass. I recommend getting some good, bright lights and a photo cube, sized for the product you intend to sell. Ott lites are a good choice for lighting but other daylight bulbs will work just as well. Most bad photos are bad because there wasn’t enough light.

     -post production
Photoshop, Gimp, Paint Shop Pro, there are many different photo editing programs out there. Some are free, some are really pricey. I have tried them all and trust me when I say that none of them can turn a bad photo into a good one. Pick one that works with your level of photo-editing interest. Photoshop can be a resource hog on a slower computer and is very expensive and has a pretty big learning curve but it is the industry standard for photo editing so if you get stuck and need help, you’re likely to find someone online who will have an answer to your question. The bare minimum you will need from a photo editing software is to be able to resize photos. Out of the camera, they will likely be too big. Etsy has a 1000x1000 pixel recommendation for your shop photos.

NEXT INSTALLMENT - description, catagories, tags, advertising, networking, etc.

More coring to do...

These are just out of the kiln and ready to be cored.  Yikes.  That's a lot of coring!

New Murrini Beads

I will be taking orders for these - $15 for each silver lined bead.  Just email me at lorijp@pacbell.net

Gearing up for Valentine's Day

Yep, making lots of heart beads!

Murrini and Frit

Got some new stuff going on at http://www.loriandkim.com/! Frits to go with our murrini!!!  YAY!  We have a couple blends for Valentine's Day and a couple that are just everyday awesomeness.  Enjoy!